Content was one of the biggest bottlenecks I faced when scaling my ecom brand. At first I looked into those UGC sites where you can pay $100, ship your product to a creator, and get some content. But I quickly realized it wasn't sustainable at all. Volume is the name of the game when it comes to content. Until you've spent years running your brand, testing loads of different models / lighting / setting / position, you really have no idea which piece of content is going to work as an ad. The...
about 2 months ago • 1 min read
I had to spend over 7 figures of my own money, and get repeatedly beaten over the head by a good friend and mentor of mine before I could finally accept this. But, now that I've fully leaned into it... I can see how every major dip in my business has been largely caused by freaking out and turning ads off. Every time I go back, turn on old winners, open my targeting, and let facebook take the reigns... Results climb back up again. The truth is: the machine knows best. And the moment you...
about 2 months ago • 1 min read
Big time bummer for anyone still relying heavily (or exclusively) on TikTok traffic... I don't suspect the ban will last that long, but that doesn't mean you should sit around and twiddle your thumbs. To be clear: I'm not one of those that got affected by this ban. I transitioned my brand to Facebook and have been focused on scaling that channel for the past year and some change. But I'm sure that the strategy I used will still work today. So I filmed a video breaking down exactly what I did,...
2 months ago • 1 min read
The past year has been pretty rough in terms of income. I didn't feel like I made as much money as I "should have" and was talking to a good friend about it. From our previous conversations he knows I've been putting away a bit of cash every month. So he had me pull up the investment calculator and see where I'm sitting. Turns out I can retire with $1.5 million completely tax free, just based on the capital I've got invested right now, without adding another dollar. That's the beauty of...
2 months ago • 1 min read
And there we go, another year in the books. I hope you've had a couple restful weeks enjoying the holidays with friends and family. Partying hard, but also spending the time to reflect. Which is exactly what I've been up to. The new year always makes me pause and think about where I've come from / where I'm going. This time I decided to share my reflections with you. So, I just filmed a 30 minute loom breaking down my biggest lessons from the past 2 years, and how those lessons are affecting...
2 months ago • 1 min read
I've had to learn this lesson the hard way, twice... And I reckon it'll probably whup me a third time too. It's one of the toughest aspects of business: How to recognize the shifting tides and act accordingly. Winning is great, but it doesn't last forever. You will always reach a limit to the success you can achieve at your current level of understanding, before your luck starts running out and you have to go back to the drawing board. And that pivot point is the most dangerous one. Because...
3 months ago • 1 min read
The signs are there, so I'm assuming you've already picked up on this: I'm going through a rough patch in business right now. It's one of those moments where it feels like nothing I do is working. But thankfully, I've been in this situations several times before so I'm not stressed about it. As a matter of fact... I'm actually pretty excited strangely enough. Why's that? Cause every time I've been at one of these low points in my business journey, it was followed by one of my biggest...
3 months ago • 1 min read
Such is life. You can plot and plan all you want... But reality tends to come knock your house of cards down more often than not. And that's exactly what happened this year. Despite my very high hopes and expectations, I ended up losing money on Black Friday. When I started this journey of sharing on twitter / through my email list I decided to be as open as possible. I wanted to give you the clearest picture I could about what it actually means to run an online biz. So even thought it's hard...
4 months ago • 1 min read
The most exciting weekend in ecom is right around the corner. I know I preach about working no more than 4 hours per day, going slow and steady. But... There are times when you need to lock yourself in an apartment, order food, and grind all day. That time is now. The effort you put in this week will go 100x further than a random week in July. So, following my own advice, I've flown to Bangkok and found a nice condo to hole myself up in this week. My goal is to at least 10x my business, and...
4 months ago • 1 min read