I've had to learn this lesson the hard way, twice... And I reckon it'll probably whup me a third time too. It's one of the toughest aspects of business: How to recognize the shifting tides and act accordingly. Winning is great, but it doesn't last forever. You will always reach a limit to the success you can achieve at your current level of understanding, before your luck starts running out and you have to go back to the drawing board. And that pivot point is the most dangerous one. Because it's the point where you start burning through all the cash you just won, to try and win longer. And then you get trapped into hoping everything will get better soon, that this next test will be a great success and you'll make back all your losses instantly. That's not how reality works. >> This is how reality works << (Click on the link to watch this weeks loom.) And I'll talk to you next week, Boryan✌️ |
Over the past 3 years I've been slowly developing my way of life. I started with the simple goal of being able to do whatever I want, whenever I want, wherever I want. It took countless lessons and more time than expected, but I finally realized my dream. I want to help you do the same, so I started leaving a trail of breadcrumbs. Subscribe to my newsletter to get a new one every week, and a complete archive of all the crumbs so far.
The signs are there, so I'm assuming you've already picked up on this: I'm going through a rough patch in business right now. It's one of those moments where it feels like nothing I do is working. But thankfully, I've been in this situations several times before so I'm not stressed about it. As a matter of fact... I'm actually pretty excited strangely enough. Why's that? Cause every time I've been at one of these low points in my business journey, it was followed by one of my biggest...
Such is life. You can plot and plan all you want... But reality tends to come knock your house of cards down more often than not. And that's exactly what happened this year. Despite my very high hopes and expectations, I ended up losing money on Black Friday. When I started this journey of sharing on twitter / through my email list I decided to be as open as possible. I wanted to give you the clearest picture I could about what it actually means to run an online biz. So even thought it's hard...
The most exciting weekend in ecom is right around the corner. I know I preach about working no more than 4 hours per day, going slow and steady. But... There are times when you need to lock yourself in an apartment, order food, and grind all day. That time is now. The effort you put in this week will go 100x further than a random week in July. So, following my own advice, I've flown to Bangkok and found a nice condo to hole myself up in this week. My goal is to at least 10x my business, and...