Over the past 3 years I've been slowly developing my way of life. I started with the simple goal of being able to do whatever I want, whenever I want, wherever I want. It took countless lessons and more time than expected, but I finally realized my dream. I want to help you do the same, so I started leaving a trail of breadcrumbs. Subscribe to my newsletter to get a new one delivered to your inbox every week, and a complete archive of all the crumbs so far.
What's one thing you did today that brought you closer to the life you want?
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Another life changing book I've read is The One Thing. He breaks down a simple truth that most founders will soon discover: You can't do everything, and if you try you will burn out fast. There was a point in time where I also burned out. It wasn't because of the amount of hours I was putting in, but because of a lack of clarity. Whenever I logged into my computer to get some shit done there were 10 things pulling me in different directions. I felt like a chicken with it's head cut off. Running around like a madman but not accomplishing anything substantial. That changed after reading this book. It showed me that putting 100% of my focus into one high leverage task was infinitely better that half assing 10 things. So I edited the way I approached my work day. -> I started writing down one thing I'm going to do tomorrow. -> Waking up, starting a 4 hour timer, and focusing until that one thing got done. From day 1 I immediately noticed a difference in my outputs, and more importantly: how I felt. It didn't feel like I was entering a war zone every time I sat down to work. I was picking the highest leverage task, getting it done, and truly improving my business by 1% each day. Try it out. And let me know how it goes for you. Boryan |
My Magnum Opus
Over the past 3 years I've been slowly developing my way of life. I started with the simple goal of being able to do whatever I want, whenever I want, wherever I want. It took countless lessons and more time than expected, but I finally realized my dream. I want to help you do the same, so I started leaving a trail of breadcrumbs. Subscribe to my newsletter to get a new one delivered to your inbox every week, and a complete archive of all the crumbs so far.
This was my dream for the longest time. I wanted to build a machine that printed money, automate it, and then spend all my time doing something I loved. Every decision I made was intended to achieve this goal. The moment I got my first brand running I tried to delegate everything. I hired an intern to make me creatives I hired an email agency to run emails I hired a content manager I hired a video editor I hired a project manager I hired 6 customer service agents I hired a second agency to...
42 Simple as that. I tend to overcomplicate it a lot, so it's good to remind myself the answer every now and then. You might also be struggling with some existential questions right now: What is my purpose? What am I truly passionate about? What am I meant to do in this life? What will bring me fulfillment? What is going to make me happy? This happens to me pretty often. Not really the "fulfillment and happiness" side of the question. But more so: how can I best contribute to humanity? I was...
If you're running at anything under $10M per year. You probably land square in the social arbitrage category. That means the lifeblood of your business is almost entirely cold traffic from meta (or one of the other social media platforms.) If you were to turn of your campaigns you would have a slow trickle of orders coming in that would quickly dry up. That is the brutal reality. And something that took me a long time to come to grips with. See, at the end of the day there are only 2 ways to...