Over the past 3 years I've been slowly developing my way of life. I started with the simple goal of being able to do whatever I want, whenever I want, wherever I want. It took countless lessons and more time than expected, but I finally realized my dream. I want to help you do the same, so I started leaving a trail of breadcrumbs. Subscribe to my newsletter to get a new one delivered to your inbox every week, and a complete archive of all the crumbs so far.
The 4 Hour Work Week Myth
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I read The 4 Hour Work Week at point in my life where I was trading time for money. Working my ass off on a construction site, and then running my own landscaping gig on the side. Lots of hours. Not that much pay. I knew this life wasn't for me. I just didn't have a playbook for anything else. Tim Ferris's book changed that. It gave me an ideal to fight for, and a set of principles to follow:
A few years after reading the book, I was talking to one of my friends. We got on the topic of the book. And he says: "Yeah I read it. Didn't really believe what he was saying. But you... You just did it." At that point in time I was on my 3rd gap year from school, running a multi 7 figure ecom brand, working less than 4 hours per day, with a team of 8 virtual assistants doing all my grunt work without needing any management. And most importantly: Spending my time doing the things I'd always dreamed about doing. Living in Japan every winter to shred the deepest pow in the world, flying to Indonesia and getting barreled for the first time, climbing live volcanoes in Guatemala, jumping off 700ft cliffs in moab, learning how to dive... The list goes on. But. It didn't start like that. It started with me working my ass off. When I launched my first successful brand (after 100 failed tests) I put in 16 hours of work every day.
In short: I didn't know how to delegate. And it took me forever to learn how to do it without adding more work to my plate, or burning piles of cash (aka hiring an agency.) But slowly but surely, mistake after mistake, I started to see the world in systems. Stupid. Simple. Systems. The result was that I could finally delegate the things that didn't matter, and spend 4 hours/day on what moved the needle forward: Refining product market fit. So yes. The 4 hour work week is a myth. If you want to run an ecom brand that does 7+ figures per year... It just isn't possible. But working 20 hours per week is entirely possible. If you know what to delegate, how to delegate it, and who to delegate it to. These are all things I'm breaking down in detail on May 7th. I'll see you there, Boryan |
My Magnum Opus
Over the past 3 years I've been slowly developing my way of life. I started with the simple goal of being able to do whatever I want, whenever I want, wherever I want. It took countless lessons and more time than expected, but I finally realized my dream. I want to help you do the same, so I started leaving a trail of breadcrumbs. Subscribe to my newsletter to get a new one delivered to your inbox every week, and a complete archive of all the crumbs so far.
This was my dream for the longest time. I wanted to build a machine that printed money, automate it, and then spend all my time doing something I loved. Every decision I made was intended to achieve this goal. The moment I got my first brand running I tried to delegate everything. I hired an intern to make me creatives I hired an email agency to run emails I hired a content manager I hired a video editor I hired a project manager I hired 6 customer service agents I hired a second agency to...
42 Simple as that. I tend to overcomplicate it a lot, so it's good to remind myself the answer every now and then. You might also be struggling with some existential questions right now: What is my purpose? What am I truly passionate about? What am I meant to do in this life? What will bring me fulfillment? What is going to make me happy? This happens to me pretty often. Not really the "fulfillment and happiness" side of the question. But more so: how can I best contribute to humanity? I was...
If you're running at anything under $10M per year. You probably land square in the social arbitrage category. That means the lifeblood of your business is almost entirely cold traffic from meta (or one of the other social media platforms.) If you were to turn of your campaigns you would have a slow trickle of orders coming in that would quickly dry up. That is the brutal reality. And something that took me a long time to come to grips with. See, at the end of the day there are only 2 ways to...