Over the past 3 years I've been slowly developing my way of life. I started with the simple goal of being able to do whatever I want, whenever I want, wherever I want. It took countless lessons and more time than expected, but I finally realized my dream. I want to help you do the same, so I started leaving a trail of breadcrumbs. Subscribe to my newsletter to get a new one delivered to your inbox every week, and a complete archive of all the crumbs so far.
The #1 problem you need to solve in ecommerce
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It took me 4 years in the game to figure this one out. Here's a list of the problems I tried solving:
And the list goes on. Yes, these are all valid problems. But until you solve the #1 problem that's holding you back from scaling, they just serve as distractions. And once you do actually solve the #1 problem, the other ones either disappear or you can easily make them disappear with the insane amounts of capital you just unlocked. For now, they are irrelevant. "So Boryan, what is the #1 problem?" The difference between who you think your customer is & what they want. Once you understand who you are serving better than they do themselves, things start to get fun.
Now. I bet you're wondering what you have to do to solve this problem. The answer is a daily process of 5 simple things. Which I will be revealing on tomorrow at 7pm EST. See you there, Boryan |
My Magnum Opus
Over the past 3 years I've been slowly developing my way of life. I started with the simple goal of being able to do whatever I want, whenever I want, wherever I want. It took countless lessons and more time than expected, but I finally realized my dream. I want to help you do the same, so I started leaving a trail of breadcrumbs. Subscribe to my newsletter to get a new one delivered to your inbox every week, and a complete archive of all the crumbs so far.
This was my dream for the longest time. I wanted to build a machine that printed money, automate it, and then spend all my time doing something I loved. Every decision I made was intended to achieve this goal. The moment I got my first brand running I tried to delegate everything. I hired an intern to make me creatives I hired an email agency to run emails I hired a content manager I hired a video editor I hired a project manager I hired 6 customer service agents I hired a second agency to...
42 Simple as that. I tend to overcomplicate it a lot, so it's good to remind myself the answer every now and then. You might also be struggling with some existential questions right now: What is my purpose? What am I truly passionate about? What am I meant to do in this life? What will bring me fulfillment? What is going to make me happy? This happens to me pretty often. Not really the "fulfillment and happiness" side of the question. But more so: how can I best contribute to humanity? I was...
If you're running at anything under $10M per year. You probably land square in the social arbitrage category. That means the lifeblood of your business is almost entirely cold traffic from meta (or one of the other social media platforms.) If you were to turn of your campaigns you would have a slow trickle of orders coming in that would quickly dry up. That is the brutal reality. And something that took me a long time to come to grips with. See, at the end of the day there are only 2 ways to...