Over the past 3 years I've been slowly developing my way of life. I started with the simple goal of being able to do whatever I want, whenever I want, wherever I want. It took countless lessons and more time than expected, but I finally realized my dream. I want to help you do the same, so I started leaving a trail of breadcrumbs. Subscribe to my newsletter to get a new one delivered to your inbox every week, and a complete archive of all the crumbs so far.
Getting lapped by 18 year olds
|
Pretty sure you've felt this at some point: You open twitter, scroll for a few minutes, and see some epic case study of an 18 year old printing $100k/day. You immediately question all your life decisions. Then quickly start rationalizing why that kid is crushing it while you're still struggling where you're at. He got lucky. He started earlier. He has a mentor. Finally you leave twitter with a odd sense of dejection. I try to avoid scrolling for this very reason. It's too easy to get sucked into comparisons. And it always seems like someone's winning. That's not the reality of business. There are ups and there are downs. No one likes posting the downs. And no one really likes reading about them either. Everyone just wants to win all the time. Well here's the hard truth: You can't win without losing. Even if you're 18 years old doing $100k/day. That kid went through their fair share of battles, and deserves to be where they're at. The lessons you should take from seeing something like this are simple.
What do I mean by #2? Choosing the game you play is what separates the different levels of ecommerce. $1k/day vs $10k/day vs $100k/day A lot of offers can do $1k/day, a lot less can do $10k/day, and very few can do $100k/day. It all comes down to the problem being solved. And the market that's demanding the solution. AKA Product market fit. As Gary Halbert said, the first thing he would do when selling hamburgers is find a hungry crowd. Breaking through to the higher levels of ecommerce isn't about mass testing products off Kalo data, looking for quick fixes, and trying to hack your way to an extra 10% profit margin. It comes from slowing down, picking a hungry market with a desperate problem, doing the necessary work to understand that customer, and providing a unique solution specifically designed for them. By nailing this you not only unlock insane amounts of capital, but you're also helping someone who desperately needs it. Win win win. It all starts with picking the right game to play. Choose wisely, Boryan P.S. This is what held me back from breaking 8 figures with my last brand. I went over the specific reasons on the May 7th live call. If you haven't seen the recording, you can watch it here. |
My Magnum Opus
Over the past 3 years I've been slowly developing my way of life. I started with the simple goal of being able to do whatever I want, whenever I want, wherever I want. It took countless lessons and more time than expected, but I finally realized my dream. I want to help you do the same, so I started leaving a trail of breadcrumbs. Subscribe to my newsletter to get a new one delivered to your inbox every week, and a complete archive of all the crumbs so far.
This was my dream for the longest time. I wanted to build a machine that printed money, automate it, and then spend all my time doing something I loved. Every decision I made was intended to achieve this goal. The moment I got my first brand running I tried to delegate everything. I hired an intern to make me creatives I hired an email agency to run emails I hired a content manager I hired a video editor I hired a project manager I hired 6 customer service agents I hired a second agency to...
42 Simple as that. I tend to overcomplicate it a lot, so it's good to remind myself the answer every now and then. You might also be struggling with some existential questions right now: What is my purpose? What am I truly passionate about? What am I meant to do in this life? What will bring me fulfillment? What is going to make me happy? This happens to me pretty often. Not really the "fulfillment and happiness" side of the question. But more so: how can I best contribute to humanity? I was...
If you're running at anything under $10M per year. You probably land square in the social arbitrage category. That means the lifeblood of your business is almost entirely cold traffic from meta (or one of the other social media platforms.) If you were to turn of your campaigns you would have a slow trickle of orders coming in that would quickly dry up. That is the brutal reality. And something that took me a long time to come to grips with. See, at the end of the day there are only 2 ways to...