Over the past 3 years I've been slowly developing my way of life. I started with the simple goal of being able to do whatever I want, whenever I want, wherever I want. It took countless lessons and more time than expected, but I finally realized my dream. I want to help you do the same, so I started leaving a trail of breadcrumbs. Subscribe to my newsletter to get a new one delivered to your inbox every week, and a complete archive of all the crumbs so far.
Don't replace one job with another
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Everyone dreams of escaping the 9-5 rat race. They think the answer is building an ecom brand, and imagine that once it's "done" they can relax on a beach while money stacks up neatly in their bank account. Some of them actually follow through with this idea. Only to discover that building a brand is like jumping out of the frying pan and into the fire. They trade the simple yet soul sucking 8 hours/day behind a desk for 24 hours/day of hectic responsibility. Some love it. They love the hustle, the nonstop grind, the never ending problems... And they dedicate most of their time to it. Others find it too much, and crawl back to the comfort and stability of a job. Which isn't a bad thing at all. Not everyone is cut out to run a business. That's the simple truth. But here's the thing. There's actually a third option. One where you can run your brand while living the life you've always dreamed of, traveling wherever you want to, flying free on amex points and experiencing the greatest adventure known to man. I know this because it's what I've been doing the past 2 years. I never saw ecom as a vehicle for getting rich. I just saw it as the best vehicle for freedom I could find at the time. Something where I could live entirely on my own schedule, without having to clock in, work for any clients, or be chained to endless calls. The difference between the 24 hours/day of hectic responsability that most ecom operators experience... And the 4 hours/day I spent scaling my brand to multiple 7 figures... Is actually quite simple. I set my constraints, built systems, and focused on the #1 thing that actually matters. If you want to hear exactly how I did this, I'm sharing the details in my May 7th mastermind. If you haven't already registered go do so now. Spots will be limited as I want to take questions on the call. See you there, Boryan |
My Magnum Opus
Over the past 3 years I've been slowly developing my way of life. I started with the simple goal of being able to do whatever I want, whenever I want, wherever I want. It took countless lessons and more time than expected, but I finally realized my dream. I want to help you do the same, so I started leaving a trail of breadcrumbs. Subscribe to my newsletter to get a new one delivered to your inbox every week, and a complete archive of all the crumbs so far.
This was my dream for the longest time. I wanted to build a machine that printed money, automate it, and then spend all my time doing something I loved. Every decision I made was intended to achieve this goal. The moment I got my first brand running I tried to delegate everything. I hired an intern to make me creatives I hired an email agency to run emails I hired a content manager I hired a video editor I hired a project manager I hired 6 customer service agents I hired a second agency to...
42 Simple as that. I tend to overcomplicate it a lot, so it's good to remind myself the answer every now and then. You might also be struggling with some existential questions right now: What is my purpose? What am I truly passionate about? What am I meant to do in this life? What will bring me fulfillment? What is going to make me happy? This happens to me pretty often. Not really the "fulfillment and happiness" side of the question. But more so: how can I best contribute to humanity? I was...
If you're running at anything under $10M per year. You probably land square in the social arbitrage category. That means the lifeblood of your business is almost entirely cold traffic from meta (or one of the other social media platforms.) If you were to turn of your campaigns you would have a slow trickle of orders coming in that would quickly dry up. That is the brutal reality. And something that took me a long time to come to grips with. See, at the end of the day there are only 2 ways to...