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My Magnum Opus

Over the past 3 years I've been slowly developing my way of life. I started with the simple goal of being able to do whatever I want, whenever I want, wherever I want. It took countless lessons and more time than expected, but I finally realized my dream. I want to help you do the same, so I started leaving a trail of breadcrumbs. Subscribe to my newsletter to get a new one delivered to your inbox every week, and a complete archive of all the crumbs so far.

Featured Post

Pina Coladas & Passive Income

This was my dream for the longest time. I wanted to build a machine that printed money, automate it, and then spend all my time doing something I loved. Every decision I made was intended to achieve this goal. The moment I got my first brand running I tried to delegate everything. I hired an intern to make me creatives I hired an email agency to run emails I hired a content manager I hired a video editor I hired a project manager I hired 6 customer service agents I hired a second agency to...

42 Simple as that. I tend to overcomplicate it a lot, so it's good to remind myself the answer every now and then. You might also be struggling with some existential questions right now: What is my purpose? What am I truly passionate about? What am I meant to do in this life? What will bring me fulfillment? What is going to make me happy? This happens to me pretty often. Not really the "fulfillment and happiness" side of the question. But more so: how can I best contribute to humanity? I was...

If you're running at anything under $10M per year. You probably land square in the social arbitrage category. That means the lifeblood of your business is almost entirely cold traffic from meta (or one of the other social media platforms.) If you were to turn of your campaigns you would have a slow trickle of orders coming in that would quickly dry up. That is the brutal reality. And something that took me a long time to come to grips with. See, at the end of the day there are only 2 ways to...

If you've watched my live call you'll know I tested 1000+ ads without beating my top spender. I was lost, and frustrated, committed to scaling 1 product to 8 figures... But clueless on how to actually do that. From mentors and friends I knew that the key to scaling was through creatives. But despite that assurance, I started to get discouraged. And even convinced myself creatives weren't actually the problem. So I tried everything else: Dropping new products through email Testing a...

Pretty sure you've felt this at some point: You open twitter, scroll for a few minutes, and see some epic case study of an 18 year old printing $100k/day. You immediately question all your life decisions. Then quickly start rationalizing why that kid is crushing it while you're still struggling where you're at. He got lucky. He started earlier. He has a mentor. Finally you leave twitter with a odd sense of dejection. I try to avoid scrolling for this very reason. It's too easy to get sucked...

I've spent years learning ecommerce. I've worked in a team, bought courses, joined discords, studied with mentors, read books, watched videos... Did pretty much anything you can think of to learn as much as I could about this game. But until recently I was missing the final piece of the puzzle. Teaching what I have learned. This is what completes the circle and fully integrates the most important lessons. Because unless you can break a topic down into something a 5th grader would...

It took me 4 years in the game to figure this one out. Here's a list of the problems I tried solving: High CPA Low AOV Low LTV Low CTR Low hook rate Low hold rate No email revenue Low returning customer rate Low conversion rate Low add to cart rate High refund rate Bad upsells No cross sells And the list goes on. Yes, these are all valid problems. But until you solve the #1 problem that's holding you back from scaling, they just serve as distractions. And once you do actually solve the #1...

I started ecom as a 17 year old wanting to make quick cash. I thought it was as easy as testing a shit ton of products, hitting a winner, and becoming a millionaire. That's how the YouTube guru's portrayed it. So I went for it. Luckily I was gifted with a relentless drive to never give up. Otherwise I would never have made it past the stupidity of this idea. Because after testing 100 products (proof right here) I still had nothing to show. Quiet poetically, it was the 101st product test where...

I read The 4 Hour Work Week at point in my life where I was trading time for money. Working my ass off on a construction site, and then running my own landscaping gig on the side. Lots of hours. Not that much pay. I knew this life wasn't for me. I just didn't have a playbook for anything else. Tim Ferris's book changed that. It gave me an ideal to fight for, and a set of principles to follow: Time is the currency of wealth 80% of the bullshit they want you to do doesn't matter It's smarter to...

Everyone dreams of escaping the 9-5 rat race. They think the answer is building an ecom brand, and imagine that once it's "done" they can relax on a beach while money stacks up neatly in their bank account. Some of them actually follow through with this idea. Only to discover that building a brand is like jumping out of the frying pan and into the fire. They trade the simple yet soul sucking 8 hours/day behind a desk for 24 hours/day of hectic responsibility. Some love it. They love the...